On May 18th, Lu Weibing, a partner of Xiaomi Group, President of the China Region and International Department, and General Manager of the Redmi Brand, issued a statement saying that in Q1 of 2021, Xiaomi ranked first in the 12 smart phone markets in the world. The market share of smartphones in Europe has risen to second place for the first time, the market share of smartphones in Eastern Europe has been the first for two consecutive quarters, the market share of smartphones in Western Europe has continued to rank third, and the market share of Spanish smartphones has been the first for five consecutive quarters.
Xiaomi's top 12 smartphone markets are Spain, Russia, Poland, Belarus, Ukraine, Croatia, Lithuania, Malaysia, India, Nepal, Myanmar, and Colombia. In the previous report of "BrandZ Top 50 Global Brands in China in 2021" released by Google, Xiaomi ranked fourth with a brand power score of 1831, which has been recognized by the global market, and Xiaomi products have also been recognized by consumers.
Earlier, Xiaomi Group announced its 2020 performance report. In 2020, smartphone revenue reached 152.2 billion yuan, a year-on-year increase of 24.6%; global smartphone shipments for the year were 146 million units, a year-on-year increase of 17.5%; The revenue was 245.87 billion yuan, of which the overseas market revenue was 122.4 billion yuan, accounting for 49.8% of the total revenue, and it ranked first in the Eastern European market for the first time.