Xiaomi Group recently held a global launch event in Barcelona, Spain. During the event, Lu Weibing, Partner and President of Xiaomi Group, stated that by 2025 Xiaomi has successfully built a comprehensive smart manufacturing ecosystem spanning smartphones, automobiles, and home appliances, becoming one of the few companies to achieve a fully integrated “Human × Car × Home” ecosystem strategy.
Starting from 2026, Xiaomi will continue to increase investment in key technologies. Over the next five years, the company plans to invest more than €24 billion in research and development, further elevating its “Human × Car × Home” ecosystem to a new level.
According to company data, Xiaomi's premium product lineup achieved multiple breakthroughs in overseas markets in 2025. In Europe, for example, Xiaomi's premium smartphone sales in Western Europe grew by approximately 40% year over year, with the Xiaomi T Series Pro models accounting for more than 55% of total sales. Meanwhile, Xiaomi electric scooters recorded a 15% year-on-year sales increase in Western Europe, maintaining the No.1 market share in the region.
At the same time, 2025 marked the first overseas expansion of Xiaomi's smart home appliances. High-end air conditioners launched in Thailand and Malaysia achieved their monthly sales targets within just one week of release.
In addition, with Xiaomi automobiles set to officially enter overseas markets in 2027, Xiaomi aims to complete a full international closed loop of its “Human × Car × Home” ecosystem, leveraging smartphones and vehicles to further drive global growth across its premium product categories.
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